Swedish advertisings brotherly creative team working at BBH have now put out an interesting approach to a record launch. Busking is not new, but leaking new songs from Oasis to these buskers, letting them play them in the streets of New York is quite cool I think. I question how people are supposed to know it is Oasis songs. I like the subtle approach though, letting the song and music speak first and then tie it all together when the actual album is released. Hopefully the word-of-mouth (music) is enough to give it an extra push in the stores. Credible to me!
