I love testimonials, just a white background and a colourful personality willing and able to share some thoughts about life and the things that surrounds us. This is a nice little campaign by NYTimes.com allowing some more or less famous people talk about how they use the NYTimes website to stay updated about what is going on in the world. Have a look! There is a YouTube channel and a campaign site at nytimes.com/conversations.
I like this one, and the one with Padma Lakshmi because she is stunning and so sophisticated. A dream woman.