So the somewhat sequel to the Helvetica movie is soon out, and this time it is all about design, how we percieve design, what is good design and so on. I believe Helvetica was a little bit of a trial and error movie as it was incredibly niched even though the typeface is not. This time around I really believe it will work properly for the masses. Considering most of us spending hours in Ikea looking for future classics without even considering it, setting higher and higher consumer standards to cellphones and other electronic appliances, I think we are all in the search of the ultimate design for almost everything. As long as it is cheap, durable and looks really good, we are happy. Sounds easy doesn't it, well here is the trailer and wait for the movie to see how easy design really is...
